Social Responsibility

At Manhattan Margarita, we believe that all cocktails should be enjoyed responsibly. MBCV Inc. is a supporter of responsible consumption of our product by customers who are of legal drinking age. We carefully craft our spirits to be enjoyed in moderation and encourage safe consumption by an adult audience, should they choose to drink, discouraging abusive consumption, underage drinking, and drinking and driving.

Since we believe that responsibility must start with us, our internal marketing guidelines further our goals to encourage responsible consumption as we grow our brand across global markets.

Manhattan Margarita’s marketing guidelines include such restrictions as only featuring models and actors over the age of 21 (the legal drinking age in the United States) who reasonably appear to be over the age of 21, with valid photo identification, including a social responsibility statement in any advertisement or marketing piece produced by the company where practicable, avoiding the use of images or music which would appeal to underage individuals, monitoring user-generated content on our Facebook, Instagram and Twitter accounts every five business days (at a minimum), and adhering to a strict privacy policy to protect the identity and information of our customers who “opt-in” to any of our sweepstakes or contests.

Additionally, our advertising and marketing is placed in broadcast, cable, radio, print, and internet/digital communications only where at least 71.6 percent of the audience is reasonably expected to be of legal purchase age (determined by using reliable, up-to-date audience composition data).

In no event do we allow any advertising or marketing materials to depict individuals in states of intoxication, associate consumption of Manhattan Margarita with performing potentially dangerous activities such as operating heavy machinery, driving a motor vehicle, or participating in hazardous athletic activities, or make any claims that would indicate that Manhattan Margarita has any medicinal or magical properties.

Our commitment to social responsibility and promoting safe consumption of our spirit begins with us, and affects our customers and communities. It is a responsibility we do not take lightly, and we encourage those adults who wish to enjoy our spirit to do so – in moderation, responsibly, and safely.


Last Amended January 5, 2015

Manhattan Margarita 15% Alc. By Vol. © 2015 MBCV Inc, Manhattan Beach, CA. Bottled by Manhattan Margarita, Graton CA exclusively for MBCV Inc., Manhattan Beach CA

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